Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.
It is for that reason that I'm going to go out on a limb here and tell you that copywriting is both an art and a science. If you get a copywriter who is too creative they can cause your business marketing materials to end up in the trash can and your business operation manuals to read more like a novel than a how-to book. This is why copywriting is an art and a science, than either one individually.
For those copywriters who believe copywriting is an art, they might be great for writing poetry, stylistic phrases and novels. However when writing business material you need to pick a copywriter who treats it like both an art and a science. Because that is exactly what it is.
How you find a copywriter, which can use both sides of their brain? Well, you will have to look around a little bit and read a little bit of what they have written about and look at samples and then find one you believe is right for the message that you wish to convey to your customer. Please consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
Source: www.ezinearticles.com
