The really dumb marketers say that advertising is more of an art than a science. Nothing could be further than the truth. Yet these self-proclaimed marketing gurus, consultants, authors and marketing tape peddlers never stop purporting such utter and complete hokum.
Anyone who studies the human brain and how it really works using the latest technologies realizes that advertising to really make an announcement need to an ever lasting impression in the brain to fuse together neuron connections.
The technology and science of this is well documented and it ain’t art. Art is someone with no legs and arms hanging on the wall. Any self-proclaimed marketer who states that advertising is more of an art than a science is full of farts and beans.
Oh these self-proclaimed marketers will try to fill you up with whiz and give you tips on creating better headlines and tell you which are the best words to use. But the truth is that those words bring out images in the human mind and that is documented science, not art.
They will tell you to keep it active, relevant, simple, authoritative and shocking; yes no kidding. But again that is not art, that is science and there is a real reason for it you see. Advertising is a science, not an art and the sooner you figure that out the better you will be at it. Consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
Source: www.articlecity.com
