Got your own digital product? Great! Got a virtual box for your product? No? If not, you may want to think about developing one, as a digital representation of your product has the potential to greatly increase your product’s popularity (and in turn, sales).
What is a virtual software box exactly? It is a virtual illustration of what your software would look like if it were available in stores. Since a lot of software is only available online, many software companies develop virtual representations of their software in the form of Virtual Software Boxes.
So what is the advantage to having a virtual representation of your product? The answer is simple. A consumer buying software online will always find comfort in associating products with a virtual cover. In fact, it is proven that consumers buying software and eBooks online prefer to have a cover associated with the products.
Of course, it is also essential that your product’s virtual cover is visually pleasing and developed with marketing in mind so that it will assist sales. There is no point having an average looking cover for your product, because that will turn people away. What you want is something that wouldn’t look out of place if you were to see it next to Microsoft or Macromedia products on a shelf in your local software store.
If you have some basic marketing knowledge and decent design skills, you can develop your own virtual covers for your digital products. But it is important to keep in mind the purpose of the virtual cover—to increase your product’s sales. However, if you’re unsure on how to create your own cover, or you simply want a professionally made one, you can get them online for a very minimal cost (peanuts, especially when compared to the potential increase in sales!).
Julian Marcellino is a part time e-marketer and full time University student. Check out his virtual cover info page for some killer 3D software boxes.
Source: www.isnare.com
